In 2017, Google was fined €2.4 billion for unfair competition, forcing Google Shopping Europe (GSE) to separate from Google and keep 20% of ad spend to stay profitable. This means your £1 bid is treated as £0.80 in auctions if you use GSE as your CSS partner. By switching to Exceedity® CSS you eliminate this margin.

While we can't predict exact outcomes, the 25% CPC Boost from Exceedity® increases your visibility without extra cost. You’ll pay the same CPC as before but win more auctions, leading to higher traffic and potentially increased spending if your budget allows. Expect greater reach and more clicks!

Yes, you can! Reducing CPCs by 20% is a smart way to save money or increase margins while maintaining traffic. But if your goal is to boost traffic, it’s best to keep your CPCs unchanged.

The Google CSS program operates in 21 European countries, and Exceedity® is certified in all of them. The 25% CPC Boost applies to campaigns running in these regions: Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, and the United Kingdom.

Yes, your ads will still show up on the Google Shopping tab when using Exceedity® CSS. Unlike some other independent CSS partners, Exceedity® ensures full visibility for your shopping ads, including on the Shopping tab.

When switching to Exceedity® CSS, the link between your Merchant Center and MCA will be lost. Ensure you have direct admin access to the Merchant Center to keep managing your campaigns seamlessly

You’ll receive a 25% CPC Boost across all CSS countries, and Exceedity® will be listed as your “Comparison Shopping Site” in your Merchant Center. Everything else stays the same: your account setup, history, and support from Google Global Support. Note that not all CSS partners guarantee this level of support.

No, Exceedity® doesn’t need access to your data or accounts to provide the CPC Boost, as Google handles the CSS change directly. Data security is a priority, and if you do grant access for support, we’ll only use it to assist you. We never use your data for ads or share it with third parties.